Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History (Steve Cone) ; John Wiley & Sons Limited
1614 р.
Автор(ы): Steve Cone;
Издатель: John Wiley & Sons Limited
ISBN: 9780470883280
ID: SKU628639
Добавлено: 23.08.2021
Цены
Цена от 1614 р. до 1614 р. в 1 магазинах
Магазин | Цена | Наличие |
---|---|---|
ЛитРес 5/5 | 1614 р. 2018 р. электронная книга | скачать фрагмент | |
Лабиринт 5/5 | ||
Читай-город 5/5 | ||
МАЙШОП 5/5 | Один из первых книжных интернет-магазинов, работающий с 2002 года | |
Описание
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Смотри также Характеристики.
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О книге
Автор(ы) | Steve Cone |
Издатель | John Wiley & Sons Limited |
Форматы электронной версии | |
ISBN | 978-0-470-88328-0 |
Книги где автор: Steve Cone