Wake Me Up When the Data Is Over. How Organizations Use Stories to Drive Results (Lori Silverman L.) ; John Wiley & Sons Limited
2196 р.
Автор(ы): Lori Silverman L.;
Издатель: John Wiley & Sons Limited
ISBN: 9780787988074
ID: SKU628082
Цены
Цена от 2196 р. до 2196 р. в 1 магазинах
Магазин | Цена | Наличие |
---|---|---|
ЛитРес 5/5 | 2196 р. 2746 р. электронная книга | скачать фрагмент | |
AliExpress 5/5 | ||
Лабиринт 5/5 | ||
Читай-город 5/5 | ||
МАЙШОП 5/5 | Один из первых книжных интернет-магазинов, работающий с 2002 года | |
Яндекс.Маркет 5/5 | ||
Мегамаркет 5/5 | ||
Описание
This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U. S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Смотри также Характеристики.
Яндекс.Маркет
О книге
Автор(ы) | Lori Silverman L. |
Издатель | John Wiley & Sons Limited |
Форматы электронной версии | |
ISBN | 978-0-7879-8807-4 |
2 ms.