20th Century Alcohol & Tobacco Ads (Heimann Jim, Heller Steven) ; Taschen, 2023
от 3182 р. до 3708 р.
Автор(ы): Heimann Jim; Heller Steven;
Издатель: Taschen
EAN: 978-3-8365-9371-7
ISBN: 9783836593717
ID: SKU1232816
Добавлено: 19.09.2023
Сравнить цены
Цена от 3182 р. до 3708 р. в 5 магазинах
Магазин | Цена | Наличие |
---|---|---|
Лабиринт 5/5 | 3182 р. 4546 р. | |
Яндекс.Маркет 5/5 | 3438 р. | |
Буквоед 5/5 | 3346 р. Минимальная сумма заказа 100 рублей | |
Book24 5/5 | 3346 р. 4858 р. | |
Мегамаркет 5/5 | 3708 р. 4079 р. | |
Читай-город 5/5 | ||
МАЙШОП 5/5 | Один из первых книжных интернет-магазинов, работающий с 2002 года | |
Описание
Selling the most delicious vices
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history.
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era's alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant-and sometimes controversial-chapter of advertising history.
Смотри также Характеристики.
Яндекс.Маркет
О книге
ISBN | 9783836593717 |
Автор(ы) | Heimann Jim, Heller Steven |
Издатель | Taschen |
Год издания | 2023 |
Серия | 40th Anniversary Edition |
Формат | 164x224 |
Автор | Heller S., Silver A. |
Авторы | Heller S.; Silver A. |
Переплёт | Твёрдый |
Год публикации | 2022 |
Язык | Английский |
Количество страниц | 463 |
Переплет | Твёрдый |
Кол-во страниц | 463 |
Обложка | твердый переплёт |
Возрастное ограничение | 16+ |
Количество книг | 1 |
Тип обложки | твердая |
Жанр | графический дизайн |
Вес | 1186 |
Издательство | Taschen |
Книги где авторы: Heimann Jim, Heller Steven
Книги на английском языке - издательство "Taschen"
Категория 2545 р. - 3818 р.
Книги на английском языке - издательство "Taschen" »
Книги на английском языке
Категория 2545 р. - 3818 р.