How to Get to Great Ideas: A System for Smart, Extraordinary Thinking (Birss Dave) ; Nicholas Brealey Publishing, 2019
Автор(ы): Birss Dave;
Издатель: Nicholas Brealey Publishing
ISBN: 978-1-4736-9214-5
ID: SKU1595730
Добавлено: 29.12.2023
Цены
Магазин | Цена | Наличие |
---|---|---|
Лабиринт 5/5 | ||
МАЙШОП 5/5 | Один из первых книжных интернет-магазинов, работающий с 2002 года | |
Описание
The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system RIGHT THINKING. This is a tool which shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
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О книге
ISBN | 978-1-4736-9214-5 |
Автор(ы) | Birss Dave |
Издатель | Nicholas Brealey Publishing |
Год издания | 2019 |
Язык издания | Английский |
Кол-во страниц | 240 |
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