PR Today: The Authoritative Guide to Public Relations (Morris, Trevor) ; Palgrave Macmillan
Автор(ы): Моррис; Trevor;
Издатель: Palgrave Macmillan
ISBN: 978-0-230-24009-4
ID: SKU1565587
Добавлено: 29.12.2023
Цены
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Магазин | Цена | Наличие |
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Лабиринт 5/5 | ||
МАЙШОП 5/5 | Один из первых книжных интернет-магазинов, работающий с 2002 года | |
Описание
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.
Смотри также Характеристики.
Яндекс.Маркет
О книге
ISBN | 978-0-230-24009-4 |
Автор(ы) | Morris, Trevor |
Издатель | Palgrave Macmillan |
Книги где авторы: Morris, Trevor
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