Inside the Nudge Unit (Halpern David) ; Penguin, 2019
от 3056 р. до 3342 р.
Автор(ы): Halpern David;
Издатель: Penguin
EAN: 9780753556559
ISBN: 9780753556559
ID: SKU1158188
Добавлено: 28.11.2022
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Описание
Life changing lessons from the Behavioural Insight Team (BIT) or 'Nudge Unit', the unconventional multi-million pound saving initiative that makes a big difference through influencing small, simple changes in human behaviour.
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
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О книге
ISBN | 9780753556559 |
Автор(ы) | Halpern David |
Издатель | Penguin |
Год издания | 2019 |
Обложка | мягкая обложка |
Кол-во страниц | 418 |
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