How Pleasure Works. Why we like what we like (Bloom Paul) ; Vintage books, 2011

Pleasure is one of the most fascinating aspects of being human. But what is it?

Exploring child development, philosophy, neuroscience and behavioural economics, Paul Bloom uncovers how universal habits explain what we like and why we like it.

The average Briton spends over a day a week watching television. People slow their cars to look at gory accidents and go to sentimental movies that make them cry. Some men pay good money to be spanked by prostitutes.

In this revealing and witty account, Paul Bloom examines the science behind these curious desires, attractions and tastes, exploring one of the most fascinating and fundamental engines of human behaviour.

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